Adolescents in developing countries are being left behind when it comes to health.
We know how to reach them.
Adolescence is a simultaneously exciting and tricky time, and the adolescent brain, particularly the frontal cortex, is still developing; this means adolescents are more likely to engage in risky behaviors and less likely to consider the consequences.
This is where Grassroot Soccer comes in. Our programs leverage the universal appeal of soccer as the platform to reach adolescents during this critical time. Using soccer as the hook, we engage adolescents in making healthy decisions through our Three C’s: an adolescent-friendly and evidence-based health Curriculum, the supportive influence of local mentor and role model Coaches, and a fun, inclusive, and positive Culture.
Soccer is an integral part of local cultures across the world. By using a soccer-based structure and curriculum, our Caring Coaches build trust, engage youth in activity-based learning, and create safe spaces where young people feel comfortable asking questions, sharing opinions, and supporting their teammates. Importantly, soccer is fun, and our programs create an environment where learning is not a spectator sport. We use the power of soccer to build confidence and resilience in young people so that they can take control of their lives and health, on the field and off.