Developed from plans announced by FIFA President Joseph S. Blatter at the Preliminary Draw in Durban in November 2007, the 2010 FIFA World Cup™ Ticket Fund was formally unveiled by FIFA and the 2010 FIFA World Cup Organising Committee South Africa today (14 August 2009), exactly 300 days before the opening game.
In total, 120,000 complimentary category 4 tickets will be allocated to South Africans involved directly with the 2010 FIFA World Cup and in worthy social and development initiatives linked to the tournament. It is a unique initiative in the 80-year history of the FIFA World Cup.
The tickets will be issued as a reward for thousands of South Africans, particularly the country’s youth, who are involved in existing programmes aimed at encouraging participation in football and community-oriented initiatives and will act as a catalyst for the establishment of sustainable social and human development programmes using the game of football.
The Ticket Fund goes beyond offering the chance to attend one of the 64 FIFA World Cup matches. The programmes range from making children and young adults aware of health issues, to equipping people with the necessary skills to better manage their lives through inspiring financial literacy, to raising awareness of the need to protect the environment to score “green goals”.
“The Ticket Fund aims to use the excitement and passion for the game in the country as a tool to motivate and engage people, particularly young South Africans, on topics such as education, health and the environment,” said the FIFA President, who in September 2008 nominated about 20,000 construction workers as the first beneficiaries of the Ticket Fund. Each worker will receive two tickets for a group stage match at the venue that they helped to build.
Crucially, the Ticket Fund initiative will not end when the final whistle is blown on 11 July 2010. This will mark only the beginning of long-term partnerships that will continue to create opportunities for South Africans for years to come.
“There is a massive global demand for tickets to the tournament, but we are doing all we can to ensure South African residents are well represented in the stadiums with their unique vibrancy and spirit. It also shows appreciation for the critical role played by the thousands of construction workers, whose skill and dedication has made this project a vivid reality,” said Danny Jordaan, CEO of the 2010 Organising Committee.
At today’s media briefing with Danny Jordaan at Walter Sisulu Square in Kliptown, Soweto, the focus was on projects supported by the six FIFA Partners (adidas, Coca-Cola, Emirates, Hyundai/Kia, Sony and Visa) through which 80,000 FIFA World Cup tickets will be assigned.
- Encouraging learning – adidas will award 15,000 tickets in partnership with the Department of Education and the 2010 Organising Committee to encourage children participating in educational and soccer activities which form part of the official schools campaign, My 2010 School Adventure.
- Protecting the environment – Building on a partnership with the South African Department of Education established at the FIFA Confederations Cup, Coca-Cola hope to create a generation of environmentally-aware children when they roll out a recycling programme to young learners in grades 8 to 12 in schools across South Africa. As an incentive, 20,000 tickets have been assigned to this project.
- Instilling a healthy lifestyle – Recognising the importance of promoting a healthy lifestyle amongst young children, KIA Motors will partner with Sporting Chance, a South African-based development organisation, to run street soccer leagues and accompanying health-education programmes in some of South Africa’s poorest communities. 4,000 tickets will be awarded.
- Combatting HIV/Aids – Sony has teamed up with Grassroot Soccer, a South African-based non-profit organisation that uses football as a common starting ground to promote the fight against HIV and Aids, to roll out programmes that educate children and young adults across South Africa. 15,000 tickets will be distributed.
- Inspiring financial literacy – Through Visa’s financial literacy shows, low-income workers in the industrial and tourism sectors across South Africa will get the opportunity to learn basic financial skills. Visa will use 5,000 tickets as incentives in this programme.
- Emirates and Hyundai have confirmed their enthusiasm and commitment to the Ticket Fund with plans to award 15,000 and 5,000 tickets respectively.