onetribeshirtsLooking for a stylish way to support Grassroot Soccer? GRS has recently partnered with One Tribe Creative, a newly launched apparel company where 50% of of every T-shirt purchase is a direct donation to Grassroot Soccer. These 100% organic cotton shirts are eco-friendly and incredibly comfortable, check out the new Men’s and Women’s t-shirts at

From One Tribe Creative:

New Apparel Site Gives 50% of Sales To Global Non-Profits

Introducing the Launch of, a New Model of Social Enterprise

August 17, 2009 – One Tribe Creative LLC, a branding and marketing firm in Colorado, focuses on helping socially and environmentally responsible organizations tell their story.  Sharing those same values for social responsibility, One Tribe Creative has launched, a new Internet apparel site dedicated to creating a sustaining revenue stream for a variety of global non-profits. The e-commerce site is a new model for social enterprise called “50/50,” where not just a small percentage of each sale goes toward a cause, but exactly one-half, 50 percent, of every purchase is a direct donation to a worthy and beneficial organization. currently offers custom-designed men’s and women’s 100% organic cotton T-shirts. Each fashion-forward, eco-friendly tee bares a design specially created to symbolize one of five partnering organizations. Half of every sale goes directly to one of these profiled nonprofits, bringing much-needed funds to important, globally diverse projects.

In addition, to help lessen its environmental impact, all small orders are shipped in recycled cereal boxes collected by local schools that receive 25 cents per box for their efforts.

“We developed to be a new model of social enterprise, one that offers consumers the opportunity to give as much as they gain, and to support the humanitarian efforts of these organizations in a significant way,” says Paul Jensen, owner of One Tribe Creative. “One Tribe T-shirts are a dynamic way to help tell the stories of the organizations, and promote a strong and enduring connection between consumer and nonprofit.” chose its first five participating nonprofits on the criteria that they represented a diversity of global regions and causes, had a proven track record of accountability and results, and had no political or religious connections or agendas.

Grassroot Soccer (Africa), Global Village of Beijing (China), Child Helpline International (Global), (Global), and PeaceJam (USA/Global) met these criteria and will receive financial support from

Paul Jensen adds: “We believe that in our humanity lies all we share. It is what can bring all our diversity and division together.”

For more information, a description of the nonprofit organizations that supports, please visit: .