WASHINGTON, D.C. — Grassroot Soccer (GRS) received an exclusive invitation to present at the 2017 Grand Challenges Meeting, hosted October 1-4 by the Bill & Melinda Gates Foundation. GRS was selected for the annual gathering based on our innovative model for reaching adolescents.

Image courtesy of Slingshot Media, 2017.

The session focused on unique entry points for engaging adolescents, and the GRS soccer-based approach was presented as a social innovation to reach vulnerable adolescents. GRS was asked to highlight our focus on monitoring and evaluation (M&E), unique entry points for care, gender, and utilization of GRS Coaches as a mechanism to deliver health education and generate demand for health care services.

The Grand Challenges Annual Meeting was organized by the Bill & Melinda Gates Foundation in collaboration with USAID, the Wellcome Trust, and Grand Challenges Canada. GRS was represented by Jeff DeCelles, Technical Advisor, Curriculum & Research, who presented at the meeting, and Stacy Kramer, Senior Business Development Manager.